In April 2024, Concentric Rehabilitation moved to change it’s name to Concentric. This name change is reflected in the domain name, email addresses and signage plus marketing collateral.

Since its inception in 2017 from a single physiotherapy practice co-located within an aged care facility in Ashfield NSW,  Concentric has managed to expand across the country, add several new services and employ more than 300 staff.

The name change and new look is to reflect the growing impact that Concentric now has in whilst maintaining the promise to care, for good.

The executive team worked together with MadeKnown – brand, graphic design and website design agency, Spank Design and Lumapixel – Creative Production Studio to achieve their brand evolution including:
✅ new name – Concentric
☑️ new mission – increasing access to quality care for 10 million people over the next ten years
✅ new values – show kindness, be tenacious and keep growing
☑️ refreshed website – concentric.com.au
✅ new name – corporate branding, logo and colours
☑️ new video about why Concentric started and the talented people who work for them.
✅ new talent acquisition campaign – “Big Hearts, Brilliant Mind” – as people are Concentric’s most important asset.

Managing Director of Concentric Nick Beckett said that ”we are really excited about the next phase in Concentric’s business delivery, as well as what we have achieved so far. We are more than just a rehabilitation company as we continue to grow our aged care and NDIS allied health support, as well as expand into homecare and paediatric services. We are ready now to take on the world.”